How SIA Compares to Goldie and Vagaro

If you've narrowed your booking software shortlist to Goldie, Vagaro, and SIA, here's the honest comparison from a product perspective.

Goldie — clean, simple, fast

Goldie is the prettiest of the three. Mobile-first, friendly onboarding, low learning curve. If you're a solo pro who wants a calendar and a booking link and nothing else, Goldie is great. Pricing starts around $19/mo.

The trade-off: it's a calendar with reminders. There's no AI brain, no voice control, no client-intelligence layer. What you get on day one is what you get on day 365.

Vagaro — the kitchen sink

Vagaro is the opposite philosophy. POS, payroll, gift cards, marketing campaigns, classes, memberships. If you run a salon with 10 chairs and you need everything in one place, Vagaro is built for you. Pricing starts around $25/mo and scales by add-ons.

The trade-off: power-user complexity. Vagaro can do almost anything, but every screen has 12 things on it. Solo pros end up using 10% of what they pay for.

SIA — voice AI, client intelligence, built for 2026

SIA is the youngest of the three and the only one architected around an AI brain rather than around the calendar. The voice assistant handles 24+ business actions ("book", "cancel", "send a winback", "who are my top clients"). The client intelligence layer remembers formulas, fade lengths, allergies, and pressure preferences automatically. The booking page looks like a luxury hotel reservation, not a SaaS form. Pricing starts at $0 (free tier), with Pro at $89/mo.

The trade-off: you're early. We're shipping fast, but some surfaces are still being polished. Pros who join now help shape the roadmap.

The honest recommendation

Pick Goldie if you want the simplest possible booking page and you're price-sensitive. Pick Vagaro if you run a multi-chair operation that needs POS + payroll + everything else. Pick SIA if you want the next decade's product instead of the last decade's, and you want voice AI before everyone else has it.

Try SIA free → Join the waitlist.